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We want your money

When I had worked for Altroconsumo I was movin' trought the in city with subway.
Every day I was looking at the billboards and I wondered -What they want from Us?-.
So, when I could, I've tried to give an answer, and letting speak the billboards about a truth that a brand never says.
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Vogliamo solo i tuoi soldi

Quando lavoravo da Altroconsumo mi spostavo per la città in metropolitana.
Vedere ogni giorno i cartelloni pubblicitari in metropolitana mi ha portato a chiedermi - Ma questi da noi che vogliono? -.
Così, quando potevo, ho cercato di dare una risposta, facendo dire proprio a loro -le pubblicità- una verità che difficilmente un brand ha il coraggio di pronunciare.
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March 13, 2009
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